Are you familiar with 2-4-1…?
Did you know the Postal Service adopted a policy that allows you to mail two ounces for the price of one?
Known in the trade press as “2-4-1”, the USPS 2nd Ounce Free program allows mailers to send mail pieces of up to two ounces at the one ounce rate.
The 2nd Ounce Free price only applies to First-Class Mail Presort and Automation rates. This means you must either outsource your bills or print them using CASS certification to qualify.
Communicate more information
A good utility bill should present the billing details in a clear, easy to read format. However, there are times when you want to present more information than will fit on your bill.
Newsletters, consumer confidence reports and annual budgets are all valuable information to send your customers. By taking advantage of the 2nd Ounce Free program, you can include these as inserts with your bills at no additional cost.
Promote new programs
Another great way to use this program to your benefit is periodically including promotional flyers with your bills.
Use these flyers to announce new initiatives like online bill pay or IVR phone payment systems or to remind your customers of existing programs like budget billing or bank drafts.
For more information about the 2nd Ounce Free program
If you would like more information about the 2nd Ounce Free program, the Postal Service has a fact sheet on their website.