If your utility is like most, you’ve probably had to deal with rumors that surface on social media or in general conversation among your customers. If you are employed by a utility that is part of a municipal or county government, you likely have even greater occasion to deal with rumors because your jurisdiction is responsible for more than just utilities.
Does your utility have a way of dealing proactively with rumors?
LinkedIn post
No organization wants false information about them circulating among the general public. So, when I recently saw a LinkedIn post highlighting how a municipality in Georgia deals with rumor control, I was intrigued.
Roswell’s Rumor Page
The City of Roswell, Georgia has a page on their website, entitled Roswell’s Rumor Page, specifically to “eliminate false information and misconceptions by providing our citizens with the facts about issues and concerns within our community.”
Much like popular fact-checking websites, Roswell’s Rumor Page labels each rumor as true or false with an icon and gives a brief explanation on the page. Clicking on each rumor opens another webpage with a fuller explanation.
Do you have a creative way of dealing with rumors?
If you’ve come up with a creative way of dealing with rumors, please leave a comment at the end of this post, so others can learn from your experience.
