Is your security deposit keeping pace?
Last week I gave my Improving Revenue Collections for Utilities presentation before a live audience for the first time since COVID-19 began. I’ve done several (and have two more scheduled) virtual presentations, including WaterPro 2020, the annual conference of the National Rural Water Association. You can view a recording of the WaterPro 2020 presentation here.
An “aha” moment
The biggest difference when presenting live, as compared to a virtual presentation, is feeling the energy in the room. It’s much easier, as a speaker, to tell if the audience is engaged when I can see people nodding their heads in agreement and sharing “I hadn’t thought about that” looks with others in the room.
One such “aha” moment occurred during last week’s presentation as I was explaining why it is important to increase your security deposit each time you have a rate increase.
Maintaining an adequate security deposit
If you’ve been a reader of my blog for any length of time, or if you’ve heard me speak, you know how much of an impact your Days of Exposure has on determining an adequate security deposit. For this reason, I encourage utilities to increase their security deposit a corresponding amount with each rate increase.
Let’s look at an example of what happens if a hypothetical utility incurs ten consecutive rate increases without increasing their security deposit. In this example, the utility has an excellent 60 Days of Exposure and starts with an average residential bill of $50.00 and a $100.00 security deposit. The security deposit remains unchanged through a series of 5% rate increases. After the tenth rate increase, the utility’s potential write-off exposure has increased from nothing to $55.13 as illustrated below (clicking on the image will open a large graph in a new window):
Calculate your Days of Exposure
If you would like to calculate your utility’s Days of Exposure, and see if you could face a significant write-off when a customer skips out, please click here.
Do you need help?
If you need help understanding your Days of Exposure, or developing a strategy to improve them, please give me a call at 919-673-4050 or email me at email@example.com to see how a business review could help.